Pepsi Of Coca Cola History - 1338 Words

It was 1886 in Atlanta, Georgia, the Civil War was finally over and war veteran and pharmacist Dr. John S. Pemberton was about to create what would become the world’s most popular sparkling drink. (â€Å"Coca-Cola History† 1) Pemberton was looking to make a profit and, since the temperance movement prohibited alcohol, recognized that there was an increasingly large market for soda fountain drinks (â€Å"The Invention of Coca-Cola† 1). Making a syrup that he brought to local pharmacies to mix with carbonated water, he invented Coca-Cola. During its first year on the market Coca-Cola averaged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide (â€Å"Coca-Cola History† 1) Much of this widespread success is due to the exceptionally affective Coca-Cola advertisements used throughout the years. Pemberton, though he could make a good drink, was dreadful with marketing and advertisements. However, he had business partner Frank M. Robinson to help. Robinson came up with both the first slogan, â€Å"The Pause That Refreshes,† and the idiosyncratic Coca-Cola script (â€Å"The Invention of Coca-Cola† 1). Similarly, the original glass Coca-Cola bottle was extremely unique and has become one that the general public is extremely familiar with; it has become a classic. Hence, the argument behind this â€Å"A Classic Never Goes Out of Style,† advertisement. The advertisement depicts the distinct Coca-Cola bottle with popular classic icons on it and the phrase â€Å"A Classic NeverShow MoreRelatedThe Origin Of The Beverage Industry1715 Words   |  7 Pagesmanufacturing.† Martin, J. (2001). The soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda-fountain drink just made sense. According to Pendergrast (1993), by the time of 1886, Coca-Cola was invented by a pharmacist named John Pemberton, everything he made failed in pharmacies. He invented many drugs, but none of them made any money. After he moved to Atlanta, decided to try his invention in the beverage market. Pemberton associatedRead MoreCoca Cola s Business Level Strategy Essay1142 Words   |  5 Pages I bet you didn’t know that Coca-Cola’s formula, which included the ingredients kola nuts and coca leaves, was created as a remedy. The soft drink was created by John S. Pemberton in 1886 as a nerve tonic to help him deter from using morphine. This remedy was said to â€Å"cure† morphine addiction, indigestion, nerve disorders, impotence, and headaches. Consumers preferred the original formula over the â€Å"Ne w Coke† which was introduced in 1985. The original formula is a trade secret that is accessibleRead MoreCoca Cola Is Better Than Pepsi1614 Words   |  7 PagesCoca-Cola is Better Than Pepsi! Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoingRead MoreEnviromental Scanning1269 Words   |  6 PagesEnvironmental scanning MGT/498 October 29, 2012 John Fritch Environmental scanning Coco-Cola and Pepsi are two major competitors in the beverage industry but each company is working on being different even though each company has similar products. Both companies are very popular and each company needs to develop and maintain a competitive edge that will help one or the other stay above the other. To gain a competitive edge, measurement guidelines need to be implemented to make sure thatRead MoreCoca Cola Vs. Pepsi1312 Words   |  6 PagesAre you a Coca-Cola fan or do you enjoy drinking Pepsi? Chances are you’ve tried both and have noticed the difference between the two. These two soft drinks have been legendary rivals for over a decade. Coca-Cola has always came out on top winning the cola war however. The company controls 42% of the soft drink market in comparison with Pepsi who owns 30% (â€Å"Coke Vs. Pepsi: By The Numbers.†). With market power, Coke and Pepsi have accomplished manipulating prices and controlling profits for ages leadingRead More Pepsi vs Coke Essay1515 Words   |  7 PagesPepsi vs Coca Cola For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, â€Å"The Coca-Cola Company† and â€Å"PepsiCo, Incorporated† hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether itRead MoreMarketing Strategy Of Coca Cola956 Words   |  4 PagesIntroduction Coca-Cola, the most popular all over the world. The annual sales of about 300 million bottles and it was one of the largest beverage company in the world today. However, since after the birth of Pepsi, more than half a century, the two companies have been carrying on the competition. They turn adverse factors in market development, seeking opportunities, become favorable factors, adopt feasible marketing strategy, etc are a huge success, finally become a remarkable marketing competitionRead MoreCase Study : Introducing New Coke1663 Words   |  7 PagesMKTG 470 Professor Kim Moon Fall 2015 Case Study--Coca-Cola Qijie Wang Introducing New Coke Executive Summary This case study analyzes a classic case of Introducing New Coke; it contains situation analysis, conclusion, recommendations, and implications for marketing. In situation analysis, it gave a brief background and information about the context. The Coca-Cola Company launched the reformulated New Coke into the market, but it gained a terrible results from its consumers. They could not acceptRead MoreBRAND COMPARISON PAPER1359 Words   |  6 PagesIntroduction Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are. Pricing Strategies Looking at the pricing strategies of PepsiCo and Coca-Cola they are takingRead MorePepsi Of Pepsico Inc.906 Words   |  4 Pagesfounded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are). Its products are provided and sold throughout the world. Many of their top products since the merger for the Pepsi-Cola Company are Pepsi-Cola (made in 1898), Diet Pepsi (1964) and Mountain Dew (1948). For Frito-Lay