Analysis of Wallace Stevens’ “On Modern Poetry” Essay

There is something to be said for a man who can look deeply into his profession and define exactly what is that he does. The deaths of many men have passed without a definition of their lives, or a true understanding of what they do. In his poem â€Å"On Modern Poetry,† Wallace Stevens attempts to define his life’s work and his passion. To a poet â€Å"On Modern Poetry† serves as both a guidebook and a wonderful example of what makes poetics an amazing art. Stevens uses his talent to explain his talent, taking the reader on a wonderful journey through the process of poem creation, and through the human mind. The aforementioned guidelines that Wallace details in â€Å"On Modern Poetry† are dead on and may have shaped the way that poems are created to this day. He captured the true essence of poetics while allowing the reader to continue doing their job, using their mind and their imagination. Stevens weaves a visual path through the job description of a poe m and leaves the reader wondering what is said, and how to take it. Read more: Good country people shmoop  essay The journey of poem writing is a perplexing one, especially in the area of method. When Wallace Stevens opens â€Å"On Modern Poetry† with the line: â€Å"The poem of the mind in the act of finding/What will suffice† (ll. 1-2). He is detailing the struggle to find the right word, the right scheme, or the right time for change. He then follows with: â€Å"It has not always had/To find: the scene was set; it repeated what/Was in the script† (ll. 2-4). This is in reference to change and the modernist/imagist view of poetry in the past. This could be taken as a derogatory comment to the simplicity and complacency of past poetry. Regardless, I tend to take it as a comment on the overall state of poetry, a look at the past, but a welcoming of the state of current poetry. The first stanza of the poem simply details the struggles of a changing genre, and uses descriptive diction to do that. One great thing about a poem is that it leaves room for thought, for personal development, and for individual interpretation. Not only does â€Å"On Modern Poetry† do those things, but it also tells the reader to do them. â€Å"A metaphysician in the dark, twanging/An instrument, twanging a wiry string that gives/Sounds passing through a sudden rightnesses, wholly/Containing the mind†¦Ã¢â‚¬  (ll. 20-23). The lines in themselves are perplexing and leave plenty of room for interpretation. But what a reader comes to conclude is  that Stevens is suggesting that a poem buries itself within the human mind and plants a seed. The poem acts as a seed to thought, and it exercises the mind on a regular basis. A good poem is one that makes the reader think, and not just about the words, but about themselves and about their mind. The idea of a poem as a performer, be it an actor in a play, or a musician playing an instrument, or a metaphysician playing an instrument is one of particular interest. Stevens uses the metaphor throughout the poem and does so quite well. The duality of the performer as the poet allows for a wide range of comparison and gives way to a multitude of metaphors. In the following lines Stevens uses the idea of a actor on stage to present the depth of a poems words: â€Å"†¦speak words that in the ear, In the delicatest ear of the mind, repeat, Exactly, that which it wants to hear, at the sound Of which, and invisible audience listens, Not to the play, but to itself, expressed In an emotion as of two people, as of two Emotions becoming one†¦Ã¢â‚¬  (ll. 13-19). The lines represent the idea that a poem must cross over from reality to a level that talks to the reader and allows them to listen to their thoughts and not just the poem. The poem becomes simply a vehicle for the human mind; it opens doors and allows the reader to read about themselves. When Stevens enters the second stanza he begins to give his guidelines for modern poetry: â€Å"It has to be living, to learn the speech of the place. It has to face the men of the time and to meet The women of the time. It has to think about war And it has to find what will suffice† (ll. 7-10). The lines in themselves are quite simple, in their original form. They provide simple rules, but rules that were fairly modern during this time. The idea of including the meeting of women provides a fairly modern concept in concern to women’s rights and public recognition. Poems have always been concerned with war, or with human suffering, but the modern idea of thinking of war provides an example of being both positive and tragic. The past hundred years had been fairly rose-colored, but beginning in the 1930’s America took a turn for the worse and thus provided a reason to consider human tragedy. For a poem to be living and to learn the speech of the place simply means it must me modern, or current. The final four lines are more intriguing and seem more complex than all of the previous lines. They seem to be putting into action the ideas of the poem so far. He gives examples of what things would work as â€Å"modern poetry†. Modern poetry must find satisfaction, and some ways in which that may be achieved is through the discussion of a man skating or of a woman dancing or combing her hair. These things must exercise the mind though. Modern poems cannot simply describe the action, but must look beyond the action, from the subject, to the writer, to the reader. While I cannot claim to fully understand Stevens’ view of modern poetry, I feel that through his poem I can form some conclusions about his beliefs. Wallace Stevens was not a highly renowned scholar, but he did have an understanding of what he was writing. He could describe his work, and he could put it on paper for others to see. As a student now finally gaining a respect for poetry it is nice to see what a poem writer thinks about his job. It is amazing to see that a poem can be made of any topic, and maybe  that provides another point in the description of poetry. In a 28-line poem Wallace succeeds in providing a guidebook in the writing of good poetry, and gives the reader a lot to think about. But, as Wallace says himself, â€Å"The poem of the act of the mind† (l. 28).

Resource Based View Approach

Persuasion Tools Model Kenneth Berrien ‘40s Definition This model helps an individual find the best way to negotiate, by using and recognizing an individuals capabilities and intuition. How does it work? Using a model to see which point an individual stands horizontally represents influencing and vertically represents the intuition needed. For example: one with a low level of intuition but good at influencing it would be best to use logic. Low intuition and poor at influencing, best approach is compromise. Limitations: isky using emotions in negotiations. A clear understanding of the clients is needed. Emotional intelligence, empathy and compassion are skills that people with high levels of these are required to take advantage of, these people can be rare to find. How can these skills be measured? How can each person be assigned a certain quadrant? Good negotiators have a mixture of all of these! Advantages: Provides a clear model tool to seek out with employees possesses which of the quadrants and they can fulfill their role naturally.Good form of management responsibility. Can reap short/long term benefits. Good preparatory skills. Negotiation skills are a good asset and can lend to other areas of life. A useful characteristic! INVESTMENT- SECURING. SALES- SUPPLIERS. EMPLOYEE MANAGEMENT. Link to EQ 1. Knowing emotions 2. Managing emotions 3. Motivating yourself 4. Recognizing and understanding other peoples emotions (empathy). 5. Managing relationships i. e. managing other peoples emotions. Define each quadrant of the model+ examples Logic = Facts, data, computer based models.Use office example Bargaining = high levels of intuition and general intelligence through communication. Use market stall example, or buying goods in china. Compromise = Less skilled negotiators use. Accepting less money to get something you really want. Use time off work. Distributive bargaining: Compromise bargaining, not all negotiations can end in a win-win situation. Win-lose approach! Call up the car garage and work out their monthly target, how much cash they need, what other services they can offer then make a deal that suits both.Integrative bargaining: Both sides fighting over a price, hiding their real positions and aims, like POKER. Fighting over a price of a fixed package of goods or services Evaluation Different industries require different approaches to bargaining. This model is a great way of mapping out person’s skills linked to the negotiation process and linking the two. Comparing integrative negotiation and distributive negotiation = and make own personal judgment in third person. KEY WORDS Translating Confidence influential Exchanging

This is a OH&S and Risk Management subject. The assignment brief will

This is a OH&S and Risk Management subject. The brief will be send by file .pdf - Assignment Example This report includes a detailed description of the location and activities of the venue. It also identifies the pertinent legal requirement connected with the jurisdiction. Additionally, it asserts the macro, micro and management of risk context. The second section identifies analyses and evaluates risk connected with the trip (Hopkin, 2010). The risks are analyzed in terms of their location, people and physical environment. Subsequently, the report describes the risk control which includes the management level policy and guidelines needed to manage the risks utilizing options of risk treatment. This includes the prevention, risk reduction, removing and avoiding risk source. 1 2 Risk Context Statement The process outlines the risks that, in case an emergency occurs, would constitute a coordinated and significant response within the outlined procedures and guidelines. It contains the detailed activity and location description, relevant legal needs and the management context of macro, micro and risk (Risk management 2009). 2.1 Activity and Location Sydney Marathon will take place on Sunday 22nd September 2013. The participants will run for 42.195Km The event will start at 7:25am for wheelchairs and 7:30am for normal people. The start line cut off will be 7:40 am. For slower walkers, runners or joggers I will be crucial to be in their right group. The groups will be seeded in reference to their expected finish line. The final start group comprises of all the wheelchairs and Prams. The timing will not be interfered because the timing will record starting time and finishing time. This will allow the group to enjoy the event at their own pace and offer the best possible outcome. Various drink stations will be set up providing services such as water, toilet, elite drinks, GU, and Powerade. The marathon will be held at the Sydney International Regatta Centre. The marathon will celebrate the great outdoors, healthy lifestyle , and active communities. The marathon will c onsist of marathon, half-marathon. Family Fun Run and Lap the Lake. 2.2 Legal Requirements Sydney marathon has legal requirements in terms of age and distance of participation. The minimum age of the participants either 16 or 18 years of age. There will also be underage children ( those under 16 years). It is therefore recommended for the children to wait until they attain the required age. Although it is quite unknown on the implication of marathon to underage, the experts have recommended them waiting until they attain puberty. Most doctors recommend children to avoid long distance because of trauma and can lead to bone doings. When someone trains for a marathon, it is normally tough mentally and physically, exhausting and time consuming. Therefore, underage it is highly possible to affect someones priorities such as education. Before someone embarks on the long distance/marathon, it is suggested top run 10ks or even 4ks. Therefore, completing the race would be a major boost (Crou hy ,Galai & Mark, 2000). 3 Ages The age categories scheduled to attend the trip are limitless. Those under the age of 18years need the consent of their parents to attend the trip. The age categories scheduled for the trip will be grouped as 18-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 70-74, and 75+. The trip will offer the fitness device to those people falling

Legal Aspectos of Nursing Essay Example | Topics and Well Written Essays - 1000 words

Legal Aspectos of Nursing - Essay Example The nurses had an obligation to attend directly towards Mr Garcia. This required a definite attention after his confinement to the restraints. The measure would definitely prevent the ultimate accident that occurred to Mr Garcia. The principle of collaborative relation was involved in this case. This principle entails a set of implications and recommendations to the nurses. The principle of collaborative relation advocates for effective communication. Communication in this setting involves a complete understanding of underlying contexts of the patient’s health (American Medical Association, 2010). Therefore, the nurses ought to seek suggestive feedback from the patient. This move will enhance a proper understanding of the underlying context of the patient’s health. Physical and emotional reactions are key observable variables to determine the state of the patient’s health. Nurses should also offer an open and safe environment for the patient. Evidently, communica tion was highly deprived at Garcia’s case. This was a violation of collaborative relations principle. Authentic affiliations are also a key domain under the collaborative relation principle. Nurses ought to focus on helping the patients achieve their physical, spiritual, or even mental needs. This is an attribute that did not exist in Garcia’s case. ... Nurses have an obligation to avoid instances of retaliations from the patient at all times (American Medical Association, 2010). In Garcia’s case, the nurses violated this principle. Through their negligence to Mr Garcia, they enhanced existence of retaliation. Retaliation was evident on the instance of confrontation from Mrs Garcia. She involved the police out of her pain and retaliation towards the nursing unit. Respective relations were a principle that was involved in Garcia’s case. Evidently, it was highly violated. Mr Garcia’s case also entailed an immense involvement of the Medical necessity principle. This principle stipulates maximum provision of health from the nurse. Nurses ought to offer prevention, diagnosis and treatment to the patients. This principle presents medical care as a basic necessity towards the patients (American Medical Association, 2010). In Garcia’s case, the nurses had an obligation to study his condition and implement immedia te mechanisms for health attainment. Probably, the nurses would conduct an immediate diagnosis to him at the soft restraints. Abandoning and depriving him direct one-to-one attention was a violation of the medical necessity principle. Therefore, the principle of medical necessity was involved in Garcia’s case. Administrative simplification was an additional principle that was involved in this case. This principle equips the nursing unit with an urge to simplify sophisticated communication systems. This enhances coordination and clarity within the entire nursing unit. The principle also stipulates that the nursing unit should engross a harmonious allocation of roles (American Medical Association, 2010). Therefore, shared governance is a major objective of this principle. Every

Media Essay Example | Topics and Well Written Essays - 1500 words

Media - Essay Example In the article â€Å"New media, counter publicity and the public sphere† the authors provide the overview of the work of Habermas and his main ideas. In the works of Habermas, where he depicts the ups and downs of the public sphere, the special attention is paid to the special place of the public that criticizes media. He noticed that because of some changes, which happened due to the development of mass media, the public sphere had to change as well. It is unacceptable to allow media to create certain pattern of the vision that is imposed on the society. Moreover, the horizontal communication was changed to the vertical one. Dawney and Fenton state that â€Å"in other words, horizontal communication between citizens is increasingly replaced by vertical communication between mass media, greatly influenced by both the state and capital, and consumers. The space for participatory communication is severely constricted† (Dawney and Fenton 2003:185). Habermas would like to p reserve the rational essence from becoming the ideological one. The public sphere is the unique field for citizens to communicate equally and it is the direct way to form the democratic society. Habermas presented his own vision of the public sphere of the 20th century. ... In the modern society media actively communicates with people. We can see that non-mass media has been developing in different forms. Habermas raises important issue in his work trying to find the answer to the question, whether the independent public fields are able to create a debate with the help of mass media. He also notices that such independent public fields influence the mass media in general, but only in special conditions. According to Dawney and Fenton, â€Å"Habermas recognizes not only the existence of alternative public spheres but also their capacity for challenging domination. While he maintains that his analysis of the public sphere infrastructure still pertains to a mass media largely subordinate to the interests of capital on the one hand, and the state on the other, he has in the meantime revised his pessimistic opinion of the public.†(Dawney and Fenton 2003:187) It has become clear that we are going through the crisis and need to find the solution. It was mentioned above that Internet provides a great variety of opportunities making necessary information accessible (Sunstein, 2001). World web makes its possible to find any information very quickly and represents a perfect platform for advertising. It represents a perfect tool for communication and information exchange. However, despite all the pluses, the word web has it minuses Pluralism is one of them. It is essential to remember that Internet can be used in different purposes and it can be used by everybody. The fact that modern society is created by the mass media and not vice versa is the most dangerous (Verstraeten, 1995). It should be said that the political public fields arising as a part of the independent public fields can cause the fragmentations in the

Compare and contrast two works Essay Example | Topics and Well Written Essays - 1750 words

Compare and contrast two works - Essay Example on the way to Canterbury and two stories on the way back, but either Chaucer never finished the journey or the entire collection has never been found. What is unique about the tales is that each character has a different voice and a different perspective on life. As a result, many of these characters and stories represent the dominant ideals of the age because the characters tell stories that relate closely to their personalities and life station. In many cases, these stories can be juxtaposed against each other to show two different views of the same concept such as the issue of deceit. While deceit is the backbone of much medieval, and modern, humor, it can also be quite harmful with the only difference being in how it is practiced. An example of this kind of juxtaposition can be found when one works to compare the Miller’s prologue and tale with that of the Pardoner. The Miller tells a comic story of a man, his young wife and her exploits with the young men of the town whil e the Pardoner tells a story of three young men who set out to kill Death and are merely able to find him through their own greed and depravity. While people are hurt in the Miller’s tale, the story focuses more upon the comedy of the situation as opposed to the Pardoner’s tale, which is full of moral warning for the danger deceit brings to the soul. Comparing these two stories reveals a sort of mirror image between the Miller, an honest man who tells a story of comic deceit, and the Pardoner, a dishonest man who tell a story of deceit as damnation. The differences between these two characters are perhaps among the first things to stand out in such a comparison. The Miller is introduced as a drunken loudmouth who cannot be silenced once he decides to speak. The host has called up on the Monk to tell the next story, but it is the Miller who speaks up, first insisting he be allowed to tell his story, â€Å"Either I’ll speak, or go on my own way† (124), then refusing to alter

Microsoft and its investment in Ireland Essay Example | Topics and Well Written Essays - 3000 words

Microsoft and its investment in Ireland - Essay Example A lot of work is done in Ireland unit of Microsoft which ranges from software development to operations, finance to localization, marketing etc (Microsoft, 2011). The first significant investment done by Microsoft since its inception in Ireland was the establishment of the EMEA Operation Centre. The European development centre which is the research and development centre for entire Microsoft Europe was established in 1988. The research and development work for the large range of products like windows, MS Office, Windows Live, Forefront, XBOX, MSN etc. About five hundred people are employed in this centre. This centre provides a vast variety of activities which ranges from customer support to providing business services, manufacturing to financial activities, billing, supply chain management activities etc. This is one of the important investments made by Microsoft in Ireland. The second significant investment done by Microsoft Ireland during the early nineties was setting up the â₠¬ËœSales, Marketing and Service Group’. The group offering sales, marketing and other related services are operating in Microsoft Ireland since 1991. The main activity of this group is to do the total sales and market the products and the services to all the customers and other business partners across Ireland. The customer group ranges from small personal computer user to business enterprises. This group comprises of a varied group of professional such as sales professionals, marketing professionals, technicians, and finance professionals etc who with their special skills and experience add value to the organization and its products and services. This was a very special and... It is evident from the study that globalization has paved the way for companies to invest and expand across the international frontiers. Companies generally expand to various countries to tap the favourable business condition of the foreign land. Foreign investments not only influence the business prospects of the foreign company but also have a strong impact on the overall economic, social and technological performance of the host country. In other words foreign direct investments influence the performance of the company as well as the performance of the country too. Foreign investments are generally made in that country which has good business prospects in other words where the company can expect good returns and where the business is hassle free. On the other hand a country also encourages foreign direct investments in those sectors which is expected to support and promote the overall development of the economy as well as the generation of employment. From the year 1985 Microsoft has started its business in Ireland and after then the country becomes an important base for Microsoft. Microsoft has continued to invest more and more in the country as the revenue from the country also increased. In the 1990s Ireland becomes an attractive country for the multinational companies for doing business especially the information technology based companies as the Irish government has started many policies, as a result of which the population become more educated and the education was more industry oriented.

The body is a tool through which to construct the self Essay - 1

The body is a tool through which to construct the self - Essay Example The essay "The body is a tool through which to construct the self" discovers the Body in the context of Fashion. When it comes to analyzing the relationship between the society and a human being, little attention is paid to the role of body. It would not be an exaggeration to point out that humans are creatures that possess a dual nature: in spite of the fact that spiritual constituent of the identity is important, the material one is also essential for developing a correct understanding of a human being. That is why it would be particularly important to shed light on the issue that has largely been overlooked as the former constituent is regarded as an object of bigger interest than the latter. This paper will analyze the relationship between body and society, engaging evidence that is taken from academic literature and group the findings in the following categories: the temporal aspect; body as reflection of culture; body and fashion; the role of body on television; body as a platf orm for new gender. As it has already been noted, the relationship between body and society could be traced to the very emergence of the latter. That is why the analysis of it should start from a careful examination of views on body in the previous times. Thus, it is quite obvious that the categories that influenced the public opinion of the previous ages are quite different from the contemporary ones. So, by examining the cultural and ethical dominants of the past one might reconstruct the role of body in the society.

You Have read about HITECH Act,HIPAA,ARRA,and electronic Essay

You Have read about HITECH Act,HIPAA,ARRA,and electronic signatures.Summarize the intentof one of these laws and its impact on your practice - Essay Example Such HIT includes electronic health records and secure and private exchange of electronic health information (McGonigle & Mastrian, 2015). McGonigle and Mastrian (2015) outlines that, in subtitle D, the HITECH Act addresses and states the security and privacy concerns linked with the electronic transmission or diffusion of health information. In part, the Act has numerous provisions that reinforce the criminal and civil enforcement of the HIPAA rules. These provisions have a great impact on health provision and general healthcare. As a records nurse practitioner and officer, I am greatly influenced with the HITECH Act. I am involved in numerous exchanges of health care records and information. My work must be discrete and private to ensure security of healthcare information and patients’ health records. Through the Act, I now exercise more caution and care to ensure that the electronic health information and files do not land in wrong hands. In its section, there are penalties for violation of the Act. The regulations and penalties ensure that practitioners, particularly in health records, cautiously carry out their work diligently to ensure and enhance the safety and security of health information and patients’ health records (McGonigle & Mastrian,

Beowulf Essay Example for Free

Beowulf Essay When Beowulf dies, the Geats dwell upon his greatness. They see him as a hero, not just because of the things he accomplished, but because of the sacrifices he made for them. The character, Beowulf, is a classic example of someone who fights for pride and glory. He is a brave warrior who is trying to repay his father’s debts to the king of Denmark. Beowulf is a tragic hero because he is noble, has a tragic flaw that leads to his downfall, and sacrifices himself for the good of his people. The achievements that Beowulf accomplishes make the people believe in him as a tragic hero. To be noble, one has to possess power and authority, but still fulfill obligations to their people. Beowulf stands as a noble king. He earns his power, and leads and fights for his people. At the end of the story, Beowulf battles a dragon that has been troubling his people. This shows us the sacrifice he makes for the Geats to try to save them. After Beowulf is defeated and killed by the dragon, his loyal warrior, Wiglaf, speaks. Wiglaf, the only warrior standing by his side during the fight, tells the other warriors that they have betrayed Beowulf, the king â€Å"who showered you with gifts† (2866). In this quote, Wiglaf is saying that Beowulf has proven his loyalty to his warriors by giving them weapons, armor, and treasure, which in their society was expected of a king or ring-giver. After Beowulf’s death, the Geats realize his nobility, generosity, and bravery. Although Beowulf is a noble king, he, like every tragic hero, has a tragic flaw. In Beowulf’s case it is hubris. Hubris is a characteristic of someone who is over confident or prideful. Pride has a good and a bad consequence for Beowulf. One benefit of pride is that it promotes confidence in battles. For example, when Beowulf goes to fight Grendel, he says, â€Å"now I mean to be a match for Grendel, / settle the outcome in single combat† (425-426). In this quote, Beowulf is saying that he wants to keep the matchup fair between Grendel and himself, so to keep the playing field level he will fight him without any weapons. This is a great example of Beowulf being over confident in himself by saying he doesn’t need weapons to kill Grendel. When he is young, his pride helps him win battles, but at an old age, hubris can be a flaw. This is seen when Beowulf faces the dragon after he has been king for 50 years. At this old age, Beowulf is still so prideful that he wants to fight the dragon alone. This is an example of how his hubris is a detriment. Because of his hubris, Beowulf does not regard age and thinks he will be victorious just as in previous battles. He finds out this is not so when he is defeated. Beowulf makes many sacrifices in the course of the story to protect his people. The final sacrifice even leads to his death. Near the end of the story, Beowulf hears of a dragon that has been terrorizing his people. To destroy this figure, which the people fear, he goes to fight the dragon with his warriors. When he arrives to the area where the dragon lives, he turns around to his men and says, â€Å"this fight is not yours, / nor is it up to any man except me/ to measure his strength against the monster or to prove his worth† (2533-2535). In this quote, Beowulf tells his warriors he wants to fight the dragon alone. He commands them to stay back so that he may kill the dragon by himself. The main reason why he does this is because he feels responsible for his people and he believes he is the only one that should defend them. His men obey his words, and he goes into battle by himself. At the end of the fight, Wiglaf sees Beowulf die, and realizes the honorable king he was and the heroic sacrifice that he made for his people. Throughout the story and his many battles, Beowulf displays the characteristics of a tragic hero. He was noble, and made many great sacrifices for his people. Beowulf shows that performing his duty as king was more important to him than his own life. This ultimate sacrifice shows the Geats the true hero he was for them. Beowulf, not only in this book, but in all old English literature is one of the best examples of a tragic hero.

A Strong Corporate Image Business Essay

A Strong Corporate Image Business Essay Abstract For a variety of reasons, both academic and business interests in corporate image have increased significantly in recent years. Organizations have realized that a strong corporate image can help them align with the marketplace, attract investment, motivate employees and serve as a means to differentiate their products and services. Thus, many organizations are striving to develop a distinct and recognizable image. This paper investigates what organizations perceive as the essential components of the concept of corporate image and issue advertising. It proposes a general concept about the organization belong to 21st century are more focused towards the betterment of societal and environment. A detail analysis has been performed related to the companys assessment regarding to the carbon emission in relation with the consumer perspective and the importance of social advertising. A corporate image is the strongest determinant of any corporations sustainability. Stock prices can always co me back. Business strategies can always be changed but, when an organizations image is gravely injured, its really difficult, long-term, and uncertain. A risk to its image is a threat to the survival of the enterprise. Leaders who have built a strong image know what it takes: an internal culture that forges a positive opinion of the company by successfully coping with both expected and unanticipated challenges. They know that PR is not a bandage that will cover risky behavior. Most of all, they know they must understand their stakeholders, and that every companys solution must be unique. A companys approach must include structured engagement with investors, regulators, activist organizations, communities, and the media. The primary feature of this engagement is active listening. It provides a means for developing a trained intelligence that enables leaders to anticipate external responses to their actions. And, when necessary, it delivers a perspective that helps protect them from t he kind of competition-driven excesses that seem to arise so easily in our pressurized market environment. Failure to build a culture of attentive engagement can prove devastating, and the world has witnessed spectacular reputational collapses over recent years. Enron and WorldCom are the best known, but, at bottom, these are simple cases of thievery and fraud. An admonition not to steal would be lost on those who are striving to be creatively criminal. Of far greater interest to the great majority of CEOs, and more instructive of the dangers that can lurk in any corporations DNA, are the reputational compromises that have occurred at such companies as Merck, Marsh McLennan, Arthur Andersen, and Monsanto. Table of Contents 2 Introduction 3 Purpose: 3 Format 3 Essential components of corporate image HYPERLINK #__RefHeading__52079_896431004HYPERLINK #__RefHeading__52079_896431004 issue advertising 4 Corporate Communications 6 Corporate design 6 Corporate Culture 6 Behavior 7 Corporate structure 7 Corporate strategy 7 Steps in building corporate image 9 Top management involvement: 9 Select appropriate Model 9 Involvement of Stakeholders 9 Motivate employees to become corporate representative 9 Communication tactic 9 References 10 Introduction Purpose: The image of organization, as of the viewpoint of customers, is the basis of a high-quality corporate image building program. Effective image management surrounding brand traits is of dominant importance in achieving goals of the organization. Social advertising effectiveness can be calculated by marketing evaluations. The rationale of this paper is to analyze the strategies of effective corporate image, edifice and supervision the same with indication to acquiring maximum customer value for long-run organization gains. Format The paper reviews the literature on the corporate image building and develops arguments in reference to the corporate image and issue advertising. The debate in the paper is emphatically extended over how companies are assessing carbon consciousness among consumers, issue advertising, media impact on corporate image and environmental knowledge. This paper also discusses the essential components of corporate image and issue advertising, process that builds corporate image through media communication and stakeholders involvement. Essential components of corporate image issue advertising The essential components of corporate image and issue advertising are as follows: Corporate Communications Controlled corporate communication Uncontrolled communication Indirect communication Corporate Design Corporate visual identity system Application of CVIS Corporate Culture Corporate philosophy Corporate values Corporate mission Corporate Principles Corporate guidelines Corporate History Founder of the company Country of origin Subculture Behaviour Employee Behaviour Management Behavior Corporate Structure Brand Structure Organization Structure Corporate Strategy Differentiation Strategy Positioning Strategy Corporate Communications Elif Karaosmanoglu, [2005] corporate communication is a term that encompasses all the ways in which the organization communicates with its various stakeholders. Thus, all of the messages emanating from an organization, everything that it produces and all of the activities it is involved in will act to shape stakeholders perceptions. Corporate communication can be both controlled and uncontrolled in nature. Communication intentionally instigated by management with the aim of improving stakeholder relationships is classified as controlled corporate communication. Conversely, uncontrolled communication takes place when organizations influence stakeholders perceptions unintentionally. Corporate design Corporate design is a term used to describe the vast number of visual cues that are associated with a specific organization. Corporate visual identity system (CVIS) is composed of five main elements: the organizations name, slogan, logotype/symbol, color and typography. Visual identity can be conveyed in other ways, for example, through the companies products and vehicles and the location as well as the architecture of its buildings. The interior office design, for example, may symbolize many aspects of the corporate culture. Simà µes, Dibb Fisk, (2005), The creation of strong corporate identity, including identity signs, is crucial for companies to encourage positive attitudes in its different target publics and may provide an important competitive advantage . Corporate Culture T.C. Melewar [2005] there is a plethora of different views as to what constitutes corporate culture. Some argue that it is strongly associated with rituals, for example, one interviewee explicit stated that culture: . . . is the way we do things around here. There is a range of views concerning the relationship between corporate culture and corporate identity. Culture epitomizes the consensus within a company about how activities should be accomplished and is conceived as a result of a groups shared experience and learning with respect to matters of external adaptation and internal integration. Behavior Behavior is another fairly intangible aspect of corporate identity. However, an analysis is made easier by breaking it down into a number of elements that make up behavior including, corporate, employee and management behavior. Many commentators suggest that the actions of a corporation are a fundamental element of its identity. Albert and Whetten [2003], asserted that an organizations brand identity should achieve three things: capture the essence of the organization, distinguish the organization from others and exhibit the same degree of commitment in behavior over time. Corporate structure Corporate structure consists of organizational structure and branding structure and is cited by several authors as being a fundamental component of corporate image. Brand structure: organizations engage in branding strategies in order to differentiate themselves from competitors. Strong brands are fundamental in establishing an identity in the marketplace, strengthening customer loyalty and for many companies are vital in counteracting the growing power of retailers. Organizational structure: The organizational structure is associated with the organizational hierarchy, lines of communication and reporting responsibilities. Of greatest importance is the degree of centralization and decentralization, in terms of both geography and across products Corporate strategy Corporate strategy is the blueprint of the firms fundamental objectives and strategies for competing in their given market. It thus determines what the company produces, the level of profit made and stakeholder perceptions about the company. Many commentators suggest that a strong link exists between corporate strategy and corporate image. Price Water House Coopers [2003] non financial performance is more important than current financial results in creating long term share holder value. Non-financial results sometimes are more important in developing a overall corporate image for example developing a process that will generate less CO2 emission as compare to old processes. Steps in building corporate image Top management involvement: Every branding strategy begins from the board room. Top management involvement helps organization in building strong corporate image. Corporate image is totally a strategic decision taken by the senior management of organization. Select appropriate Model Business Model is the spine of branding strategy. So, it is significant to choose the best replica for your business or put up your own. Because each business has its own wants and working background, therefore, it is best to construct a model which is aligned with the company needs and values Involvement of Stakeholders Stake holders are ones who are directly affected with the organization decision, company should take them in to confidence and involve them in decision making. Initiate activities resulting in the betterment of share holders. Motivate employees to become corporate representative Provide proper knowledge to employees for, e.g., vision, mission, values, and work culture. They can be the best representative of your organization. Educate them about the goals and future aims of the organization. Communication tactic Communication tactic is of prime importance when it comes to create strong brand image. A well planned and defined marketing strategy is helpful in understanding customers needs, helps is identifying issues need to be advertised in order to build strong brand image.

Drug Trafficking :: essays research papers

Making Marijuana Legal?   Ã‚  Ã‚  Ã‚  Ã‚  When discussing whether to ultimately make marijuana legal or maintaining the current restrictions on the substance, it is necessary to evaluate the advantages and disadvantages the general public would gain by either decision. You can go almost anywhere and find someone who is either for or against this topic. Some say marijuana is harmless and has definite medical and recreational value. Still, others say that it is a very dangerous drug and should be kept illegal and off the streets because of it being known as the â€Å"gateway† drug. Marijuana is and, in my mind, always will be an illegal drug. Tons of it are shipped either in or out of the United States every year. It is probably one of the most attainable illegal drugs on the streets and is available pretty much everywhere. People have been abusing marijuana for centuries and still there is a debate whether to legalize it or not. It is a CNS depressant that can either be smoked or sometimes ingested orally. Marijuana has been shown to drastically slow reflexes in users and has been linked to car crashes and other accidents where fast reflexes were required. Since it is almost always smoked, the user runs the risk of contracted lung and other types of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   cancer by inhaling the fumes. Especially if it is being smoked in cigar paper wrapping, or a â€Å"blunt†. In the 1930’s it was believed that smoking marijuana turned people into maniac killers. We now know that this is not true and that most of the time it does the exact opposite and makes the user very lethargic and almost catatonic if the user becomes too intoxicated by the substance. Besides the obvious risks associated with smoking marijuana there is the belief that marijuana, in some cases, can lead to the abuse of harsher more illicit drugs, such as cocaine, heroin, and methamphetamine. This is one of the most startling things about marijuana and if true, may be one of the main reasons that we never see it legalized.   Ã‚  Ã‚  Ã‚  Ã‚  Almost three-quarters of the American population think marijuana should be made legal to doctors in order to prescribe it to patients who suffer from acute pain due to different illnesses, such as cancer. It has been clinically proven to help reduce the miserable side-effects cancer patients must endure due to their kemo-therapy treatments. Besides helping cancer patients marijuana has been used to treat very severe cases of nausea, glaucoma, severe pain, depression, and even convulsions.

The Rise in Youth Homelessness in Canada Essay example -- Sociology, H

Today in Canada, a rise in youth homelessness is being observed across the country. Despite common assumptions, the issue of street youth is not isolated to Toronto or Montreal, but has become pervasive across the country. Although accurate statistics are impossible to come by, the disturbing reality is that both urban centers and rural communities nationwide, are struggling to provide their youth with adequate, affordable housing. Issues surrounding the supply and affordability of housing, combined with personal circumstances characterized by instability, are distancing youth’s access to housing. These causes and their overall consequences, must be faced before lasting solutions can be shaped by society. Housing Canada’s street youth will be impossible without action at every level. Every Canadian citizen has an immense role to play in providing these youth with promising futures. There are numerous causes which have led to the existence of youth homelessness in Canada. As with the wider study of homelessness, it must be stressed that no cause can be viewed exclusively from the others (Layton 2008: 54). The causes of this national crisis are extremely complex, and interconnected. However, despite this complexity, there are many patterns which have been found to exist among homeless youth. They have been found to be primarily social and economic. The social factors contributing to homelessness are unique for each individual however, the majority of homeless youth report having been emotionally abused or neglected. According to the Enhanced Surveillance of Canadian Street Youth (E-SYS), conflict with parents was the principal reason that most street youth reported for having left home. LGBT youth are over-represented among... ...rengthen self-confidence and motivation. Without proper outreach services, the provision of transitional and affordable housing will never reach its full potential in removing Canadian youth from the streets. Canada’s youth do not belong on the streets. They belong in safe, and supportive environments where they are able to succeed as members of an integrated society. The end of youth homelessness will benefit every Canadian. And therefore, the challenge of housing Canada’s street youth must be confronted as a collective society. The federal government must allocate funds towards the provision of affordable and transitional housing, while the provincial government must provide social services to support and motivate youth. There is a way home for Canada’s street youth, and it is through the activism and participation of individuals like you.

The Awakening :: essays research papers

-Compare/contrast Edna's love for Leonce, Robert, and Arobin. Throughout the novel, it became increasingly obvious of Edna's difficulty in the field of true love. She had initially found what she knew wasn't, followed by infatuation, and finally what she was sure was. Several different forms of love were present, yet each (including the final) proved to be unsuccessful.   Ã‚  Ã‚  Ã‚  Ã‚  Edna never felt comfortable in her relationship with Leonce. She had managed to assume the typical role of a female and never stray from her responsibilities that come with that. She had always done what was expected of her from her husband. However, this did not initiate solely with her husbands wants. She had always followed through with doing exactly what she has been expected to do; including finding a husband in someone that she was not in love with. He found more ownership in her, rather than equality in which she was longing for. She was never satisfying in the relationship that she had with him. The love that she had for him was merely present on the surface. It could best be described as a life that she was confined to living rather than the life that she had always yearned for. With the winds of change came a person that she found contrasting to her current life. This man was Alcee Arobin. His role in her life was not true love either. He merely introduced the taste of tangible love to a searching body. This love was not the kind that Edna was longing for either. Arobin's role was to introduce her to the importance of sex. This was something that was foreign between her and her husband. She felt more like an individual when she was enjoying the act of love making, rather than acting on account of someone else's pleasure. This affair was important to her becoming an individual. The entire pre-Robert time was in preparation to finding him. Arobin's importance was evident with Edna's actions immediately following this affair. She decided to close her house up and move to a smaller, less desirable one. The fact that it is less desirable is a key factor. This makes it impossible to assume that she was moving out to live a better material life. She decided that s he would sacrifice her good life and possessions in order to fully acquire individualism. Edna's true love was found in a person that appeared to have the most character.

Part One Friday

Barry Fairbrother's body had been moved to the undertaker's. The deep black cuts in the white scalp, like the grooves of skates on ice, were hidden by his forest of thick hair. Cold, waxen and empty, the body lay, re-dressed in Barry's anniversary dinner shirt and trousers, in a dimly lit viewing room where soft music played. Touches of discreet make-up had returned a life-like glow to his skin. It was almost as though he slept; but not quite. Barry's two brothers, his widow and his four children went to bid the body goodbye on the eve of the burial. Mary had been undecided, almost until the minute of departure, as to whether she should allow all of the children to see their father's remains. Declan was a sensitive boy, prone to nightmares. It was while she was still in a fever pitch of indecision on Friday afternoon that there was an upset. Colin ‘Cubby' Wall had decided that he wanted to go and say goodbye to Barry's body too. Mary, usually compliant and agreeable, had found this excessive. Her voice had grown shrill on the telephone to Tessa; then she had begun to cry again, and said that it was just that she had not planned a large procession past Barry, that this was really a family affair †¦ Dreadfully apologetic, Tessa said that she quite understood, and was then left to explain to Colin, who retreated into a mortified, wounded silence. He had simply wanted to stand alone beside Barry's body and pay silent homage to a man who had occupied a unique place in his life. Colin had poured truths and secrets he had confided to no other friend into Barry's ears, and Barry's small brown eyes, robin bright, had never ceased to regard him with warmth and kindness. Barry had been Colin's closest ever friend, giving him an experience of male comradeship he had never known before moving to Pagford, and was sure he would never have again. That he, Colin, who felt himself to be perpetually the outsider and the oddball, for whom life was a matter of daily struggle, had managed to forge a friendship with the cheerful, popular and eternally optimistic Barry, had always seemed a small miracle. Colin clutched what was left of his dignity to him, resolved never to hold this against Mary, and spent the rest of the day meditating on how surprised and hurt Barry would have been, surely, at his widow's attitude. Three miles outside Pagford, in an attractive cottage called the Smithy, Gavin Hughes was trying to fight off an intensifying gloom. Mary had called earlier. In a voice that trembled with the weight of tears, she had explained how the children had all contributed ideas for tomorrow's funeral service. Siobhan had grown a sunflower from seed, and was going to cut it and put it on top of the coffin. All four kids had written letters to put inside the casket with their father. Mary had composed one too, and was going to put it in Barry's shirt pocket, over his heart. Gavin put down the receiver, sickened. He did not want to know about the children's letters, nor about the long-nurtured sunflower, yet his mind kept returning to these things as he ate lasagne alone at his kitchen table. Though he would have done anything to avoid reading it, he kept trying to imagine what Mary had written in her letter. A black suit was hanging in dry-cleaner's polythene in his bedroom, like an unwelcome guest. His appreciation of the honour Mary had done him, in publicly acknowledging him as one of those closest to the popular Barry, had long since been overwhelmed by dread. By the time he was washing up his plate and cutlery at the sink, Gavin would have gladly missed the funeral altogether. As for the idea of viewing his dead friend's body, it had not, and would never have occurred to him. He and Kay had had a nasty row the previous evening, and had not spoken since. It had all been triggered by Kay asking Gavin if he would like her to go with him to the funeral. ‘Christ, no,' Gavin had said, before he could stop himself. He had seen her expression, and knew instantly that she had heard. Christ, no, people will think we're a couple. Christ, no, why would I want you? And although these were precisely his feelings, he had attempted to bluff his way through. ‘I mean, you didn't know him, did you? It'd be a bit weird, wouldn't it?' But Kay had let rip; tried to corner him, to make him tell her what he really felt, what he wanted, what future he envisioned for the two of them. He had fought back with every weapon in his arsenal, being alternately obtuse, evasive and pedantic, for it was wonderful how you could obscure an emotional issue by appearing to seek precision. At last she had told him to get out of her house; he had obeyed, but he knew that it was not over. That would be way too much to hope for. Gavin's reflection in the kitchen window was drawn and miserable; Barry's stolen future seemed to hang over his own life like a looming cliff; he felt inadequate and guilty, but he still wished that Kay would move back to London. Night drew in over Pagford, and in the Old Vicarage Parminder Jawanda perused her wardrobe, wondering what to wear to say goodbye to Barry. She had several dark dresses and suits, any one of which would be appropriate, and yet still she looked backwards and forwards along the rail of clothes, mired in indecision. Wear a sari. It'll upset Shirley Mollison. Go on, wear a sari. It was so stupid to think that – mad and wrong – and even worse to think it in Barry's voice. Barry was dead; she had endured nearly five days of deep grief for him, and tomorrow they would bury him in the earth. The prospect was unpleasant to Parminder. She had always hated the idea of interment, of a body lying whole under the ground, slowly rotting away, riddled with maggots and flies. The Sikh way was to cremate and to scatter the ashes in running water. She let her eyes wander up and down the hanging garments, but her saris, worn to family weddings and get-togethers back in Birmingham, seemed to call to her. What was this strange urge to don one? It felt uncharacteristically exhibitionist. She reached out to touch the folds of her favourite, dark blue and gold. She had last worn it to the Fairbrothers' New Year's party, when Barry had attempted to teach her to jive. It had been a most unsuccessful experiment, mainly because he did not know what he was doing himself; but she could remember laughing as she almost never laughed, uncontrollably, madly, the way she had seen drunk women laugh. The sari was elegant and feminine, forgiving of middle-aged spread: Parminder's mother, who was eighty-two, wore it daily. Parminder herself had no need of its camouflaging properties: she was as slim as she had been at twenty. Yet she pulled out the long, dark length of soft material and held it up against her dressing gown, letting it fall to caress her bare feet, looking down its length at its subtle embroidery. To wear it would feel like a private joke between herself and Barry, like the cow-faced house and all the funny things Barry had said about Howard, as they walked away from interminable, ill-humoured council meetings. There was a terrible weight on Parminder's chest, but did not the Guru Granth Sahib exhort friends and relatives of the dead not to show grief, but to celebrate their loved one's reunion with God? In an effort to keep traitorous tears at bay, Parminder silently intoned the night-time prayer, the kirtan sohila. My friend, I urge you that this is the opportune time to serve the saints. Earn divine profit in this world and live in peace and comfort in the next. Life is shortening day and night. O mind, meet the Guru and set right your affairs †¦ Lying on her bed in her dark room, Sukhvinder could hear what every member of her family was doing. There was the distant murmur of the television directly below her, punctuated by the muffled laughter of her brother and her father, who were watching a Friday-night comedy show. She could make out her elder sister's voice across the landing, talking on her mobile to one of her many friends. Nearest of all was her mother, clunking and scraping in the built-in wardrobe on the other side of the wall. Sukhvinder had drawn the curtains over her window and placed a draught excluder, shaped like a long sausage dog, along the bottom of her door. In the absence of a lock, the dog impeded the door's progress; it gave her warning. She was sure that nobody would come in, though. She was where she ought to be, doing what she ought to be doing. Or so they thought. She had just performed one of her dreadful daily rituals: the opening of her Facebook page, and the removal of another post from a sender she did not know. As often as she blocked the person bombarding her with these messages, they changed their profile and sent more. She never knew when one would appear. Today's had been a black and white image, a copy of a nineteenth-century circus poster. La Veritable Femme a Barbe, Miss Anne Jones Elliot. It showed the photograph of a woman in a lacy dress, with long dark hair and a luxuriant beard and moustache. She was convinced that it was Fats Wall who was sending them, although it might have been somebody else. Dane Tully and his friends, for instance, who made soft, grunting ape-like noises whenever she spoke in English. They would have done it to anybody of her colour; there were hardly any brown faces at Winterdown. It made her feel humiliated and stupid, especially as Mr Garry never told them off. He affected not to hear them, or else to hear only background chatter. Perhaps he, too, thought that Sukhvinder Kaur Jawanda was an ape, a hairy ape. Sukhvinder lay on her back on top of her covers and wished with all of her being that she was dead. If she could have achieved suicide, simply by willing it, she would have done it without hesitation. Death had come to Mr Fairbrother; why could it not happen to her? Better yet, why could they not swap places? Niamh and Siobhan could have their father back, and she, Sukhvinder, could simply slip into non-being: wiped out, wiped clean. Her self-disgust was like a nettle suit; every part of her prickled and burnt with it. She had to will herself, moment by moment, to endure, to remain stationary; not to rush to do the one and only thing that helped. The whole family had to be in bed before she acted. But it was agony to lie like this, listening to her own breathing, conscious of the useless weight of her own ugly and disgusting body on the bed. She liked to think of drowning, of sinking down into cool green water, and feeling herself slowly pressed into nothingness †¦ The great hermaphrodite sits quiet and still †¦ Shame ran down her body like a burning rash as she lay in the darkness. She had never heard the word before Fats Wall spoke it in maths on Wednesday. She would not have been able to look it up: she was dyslexic. But he had been kind enough to explain what it meant, so there was no need. The hairy man-woman †¦ He was worse than Dane Tully, whose taunts had no variety. Fats Wall's evil tongue fashioned a fresh, tailor-made torture every time he saw her, and she could not shut her ears. His every insult and jibe was branded on Sukhvinder's memory, sticking there as no useful fact had ever done. If she could have been examined on the things he had called her, she would have achieved the first A grade of her life. Tash ‘N' Tits. Hermaphrodite. The Bearded Dumb-bell. Hairy, heavy and stupid. Plain and clumsy. Lazy, according to her mother, whose criticism and exasperation rained down upon her daily. A bit slow, according to her father, who said it with an affection that did not mitigate his lack of interest. He could afford to be nice about her bad grades. He had Jaswant and Rajpal, both top of every class they took. ‘Poor old Jolly,' Vikram would say carelessly, after glancing through her report. But her father's indifference was preferable to her mother's anger. Parminder did not seem able to comprehend or accept that she had produced a child who was not gifted. If any of the subject teachers made the slightest hint that Sukhvinder might try harder, Parminder seized upon it in triumph. ‘†Sukhvinder is easily discouraged and needs to have more faith in her abilities.† There! You see? Your teacher is saying you don't try hard enough, Sukhvinder.' Of the only class in which Sukhvinder had reached the second set, computing – Fats Wall was not there, so she sometimes dared put up her hand to answer questions – Parminder said dismissively, ‘The amount of time you children spend on the internet, I'm surprised you're not in set one.' Never would it have occurred to Sukhvinder to tell either of her parents about the ape grunts or about Stuart Wall's endless stream of malice. It would mean confessing that people beyond the family also saw her as sub-standard and worthless. In any case, Parminder was friends with Stuart Wall's mother. Sukhvinder sometimes wondered why Stuart Wall did not worry about their mothers' connection, but concluded that he knew that she would not give him away. He saw through her. He saw her cowardice, as he knew her every worst thought about herself, and was able to articulate it for the amusement of Andrew Price. She had fancied Andrew Price once, before she realized that she was utterly unfit to fancy anyone; before she realized that she was laughable and strange. Sukhvinder heard her father's voice and Rajpal's, growing louder as they came up the stairs. Rajpal's laughter reached a crescendo right outside her door. ‘It's late,' she heard her mother call from her bedroom. ‘Vikram, he should be in bed.' Vikram's voice came through Sukhvinder's door, close by, loud and warm. ‘Are you asleep already, Jolly?' It was her childhood nickname, bestowed in irony. Jaswant had been Jazzy, and Sukhvinder, a grizzling, unhappy baby, rarely smiling, had become Jolly. ‘No,' Sukhvinder called back. ‘I've only just gone to bed.' ‘Well, it might interest you to know that your brother, here – ‘ But what Rajpal had done was lost in his shouting protests, his laughter; she heard Vikram moving away, still teasing Rajpal. Sukhvinder waited for the house to fall silent. She clung to the prospect of her only consolation, as she would have hugged a life-belt, waiting, waiting, for them all to go to bed †¦ (And as she waited, she remembered that evening not long ago, at the end of rowing training, when they had been walking through the darkness towards the car park by the canal. You were so tired after rowing. Your arms and your stomach muscles ached, but it was a good clean pain. She always slept properly after rowing. And then Krystal, bringing up the rear of the group with Sukhvinder, had called her a silly Paki bitch. It had come out of nowhere. They had all been messing around with Mr Fairbrother. Krystal thought she was being funny. She used ‘fucking' interchangeably with ‘very', and seemed to see no difference between them. Now she said ‘Paki' as she would have said ‘dozy' or ‘dim'. Sukhvinder was conscious of her face falling, and experienced the familiar sliding, scalding sensation in her stomach. ‘What did you say?' Mr Fairbrother had wheeled around to face Krystal. None of them had ever heard him properly angry before. ‘I di'n mean nuthin',' said Krystal, half taken aback, half defiant. ‘I was on'y jokin'. She knows I was jus' jokin'. Don' yeh?' she demanded of Sukhvinder, who muttered cravenly that she knew it was a joke. ‘I never want to hear you use that word again.' They all knew how much he liked Krystal. They all knew he had paid for her to go on a couple of their trips out of his own pocket. Nobody laughed louder than Mr Fairbrother at Krystal's jokes; she could be very funny. They walked on, and everybody was embarrassed. Sukhvinder was afraid to look at Krystal; she felt guilty, as she always did. They were approaching the people-carrier when Krystal said, so quietly that even Mr Fairbrother did not hear it: ‘I wuz jokin'.' And Sukhvinder said quickly, ‘I know.' ‘Yeah, well. S'ry.' It came out as a mangled monosyllable, and Sukhvinder thought it tactful not to acknowledge it. Nevertheless, it cleaned her out. It restored her dignity. On the way back to Pagford, she initiated, for the first time ever, the singing of the team's lucky song, asking Krystal to start with Jay-Z's rap.) Slowly, very slowly, her family seemed to be putting themselves to bed at last. Jaswant spent a long time in the bathroom, clinking and crashing around. Sukhvinder waited until Jaz had finished primping herself, until her parents had stopped talking in their room, for the house to fall silent. Then, at last, it was safe. She sat up and pulled the razor blade out from a hole in the ear of her old cuddly rabbit. She had stolen the blade from Vikram's store in the bathroom cabinet. She got off the bed and groped for the torch on her shelf, and a handful of tissues, then moved into the furthest part of her room, into the little round turret in the corner. Here, she knew, the torch's light would be confined, and would not show around the edges of the door. She sat down with her back against the wall, pushed up the sleeve of her nightshirt and examined by torchlight the marks left by her last session, still visible, criss-crossed and dark on her arm, but healing. With a slight shiver of fear that was a blessed relief in its narrow, immediate focus, she placed the blade halfway up her forearm and sliced into her own flesh. Sharp, hot pain and the blood came at once; when she had cut herself right up to her elbow she pressed the wad of tissues onto the long wound, making sure nothing leaked onto her nightshirt or the carpet. After a minute or two, she cut again, horizontally, across the first incision, making a ladder, pausing to press and to mop as she went. The blade drew the pain away from her screaming thoughts and transmuted it into animal burning of nerves and skin: relief and release in every cut. At last she wiped the blade clean and surveyed the mess she had made; the wounds intersecting, bleeding, hurting so much that tears were rolling down her face. She might sleep if the pain did not keep her awake; but she must wait for ten or twenty minutes, until the fresh cuts had clotted over. She sat with her knees drawn up, closed her wet eyes, and leaned against the wall beneath the window. Some of her self-hatred had oozed out with the blood. Her mind drifted away to Gaia Bawden, the new girl, who had taken such an unaccountable fancy to her. Gaia could have hung out with anyone, with her looks and that London accent, yet she kept seeking out Sukhvinder at lunchtimes and on the bus. Sukhvinder did not understand it. She almost wanted to ask Gaia what she thought she was playing at; day by day she expected the new girl to realize that she, Sukhvinder, was hairy and ape-like, slow and stupid, someone to be despised and grunted at and insulted. No doubt she would recognize her mistake soon, and Sukhvinder would be left, as usual, to the bored pity of her oldest friends, the Fairbrother twins.

A Report on Blackwattle Bay Career Education Program

The most important goal of secondary education is to prepare students for their future, whether it is for higher education or for the world of work. It is a reality that not all high school graduates can proceed to tertiary education, some would have to forgo college and enter the world of work.Secondary education should be able to provide the right amount of training and education that would help the graduate become successful in his/her chosen life path (Hamilton & Hamilton, 1994).Secondary education does not also limit itself to providing academic and skills training but also in developing the personality of the student and by teaching life skills which they will use in their daily lives. In doing so, students are no only equipped academically with skills and knowledge but also become responsible young adults. Education’s ultimate goal is to teach and transform the minds of the young in the hope that they will become productive citizens of the country.With the many issues a nd controversies that the educational sectors are facing, it is no wonder that more and more schools are trying to address the issues of providing quality education that would result to student success in and out of school (Myrick, 2002).For some, innovation and the use of technology had helped in motivating students and in enhancing instruction, others focus more on providing excellent support for the needs of students that would aid in decision making in terms of their future and life goals.This support programs include career guidance, counseling, social action, volunteerism and spiritual guidance. Other schools emphasize academic preparation and excellence by providing programs such as remedial classes, enrichment classes, advanced courses in science and math, tutorials and the like (Cobia &Henderson, 2007). As most educators agree, a school which provides holistic education and personal development are the best kind of schools whether it is public or private, and rural or urban .In recent years, the general public had been averse to sending their children to public schools owing to the negative reputation that it has been given for not providing quality education, for not having excellent teachers and for the lack of funding given to such schools. More and more parents had sent their children to private schools for secondary education, in an attempt to reverse the negative perception towards public schools especially in the inner cities; the Sydney Secondary College was created in 2002 in order to revitalize public education.The Sydney Secondary College system is composed of three campuses located at Balmain, Leichhardt, and Blackwattle Bay. Students attend either Balmain or Leichhardt for their grade 7 to 10 education then move to Blackwattle Bay for their 11th and 12th years.Although Blackwattle Bay accepts applicants from different schools, students from Balmain and Leichhardt are given priority. The college system is unique in the sense that the learni ng environment of the Blackwattle Bay campus is very similar to a true college or university wherein students take courses that are geared towards enhancing the students’ chances of being accepted in tertiary education.Moreover, the college concept also posits that juniors and seniors would benefit more from a more mature and challenging learning environment than a regular high school.

Recruiting and managing employees Essay

Job descriptions are a vital part of recruiting and managing employees. These written summaries of jobs ensure that applicants and current employees have clear understanding of their roles and what is expected of them in order to be held accountable. Despite the various job descriptions and posts for new hire, it is imperative that job descriptions be thoroughly written because it will help employees understand the major areas of their job or position and also help attract the right candidates for the job. In this essay, I will be writing on the components of job description with emphasis on the role of Operations Manager with careful analysis of the important facts about the job with respect to the tasks, tools and technology, knowledge, skills and abilities, and the educational requirements for the position. Emphasis will also be placed on job advertisement and the assessment methods used when recruiting and why the methods are most appropriate especially in recruiting an Operations Manager. In today’s labor market, business environment is constantly changing and for this reason the tasks of an Operations Manager in a company is ever increasing so the job description of this position should clearly state the expectation of the job. A job description identifies characteristics of the job to be performed in terms of the tasks, duties and responsibilities to be fulfilled (Youssef, 2012). The tasks of the position must clearly and concisely communicate in the job description. For instance, the main tasks of an Operations Manager will be to oversee, direct, and coordinate all activities of the business with respect to products and services being offered by the company. In addition, the Operations Manager will be responsible for reviewing financial statements, activity report and also m anaging, training and developing employees. Once the tasks of a job is clearly written on a job description it is important to state the tools and technology requirement of the position to ensure that employees or candidates for the job understand and know the tools and technology involved to carry out the expected tasks of the job. For the position of Operations Manager in my company, the person must be proficient in the use of cell phones, laptop computers, security systems, barcode printer, and barcode scanner. In additional to these tools, the person must also be comfortable with using various software to execute tasks some of which includes accounting, electronic mail, enterprises resources planning, office suite, spreadsheet and word processing. Having  enumerated the tools and technology required for the job, the knowledge needed to be effective in the position must also be clearly stated to ensure employees and prospective candidates for the positions understand the minimum knowledge required to be successful at the job. For the operations Manager, he or she is required to have substantial knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources (http://www.onetonline.org/link/details/11-1021.00). Also should be included in job descriptions is the skills and abilities needed for the job. As an Operations Manager, he or she must be a good listener giving attention to customers and employees taking the time to understand points being made and also must have the ability to listen to and understand information and ideas presented through written and spoken words and sentences. The skills and abilities will ensure that the operations manager can communicate with his or her customers and also employees either in resolving problems with customers or employees or business transactions (http://www.onetonline.org/link/details/11-1021.00). Lastly, a job description must include the educational requirement for the position. In most management position, a minimum of Bachelor’s degree is needed and preferably in Business or equivalent. In some instances, some company requires five years of experience in the field as an equivalent to Bachelor’s degree. Once the analysis and job description for a job is complete, the next step would be to identify recruiting method to use in selecting candidates. Since recruiting is the first stage in the hiring process, it is important to attract qualified people who have the skills and experience the job demands. To do this, I will suggest that recruitment be done through job fairs and advertising. To properly advertise a job, it is important to start by selecting the most effective job advertising medium where suitable candidate can be attracted. To recruit an Operations Manager, it will be best to place the ad on a premium job website. Once an advertising medium has been identified then the job is posted using the written job description for the position with some background information about the company. Once candidates  are identified, the next step would be to gain some valuable information about them. There are different selection methods that should be used and according to Youssef (2012) , selection methods can narrow down potential candidates. The approach and selection that I would employ in hiring an Operations Manager would be through tests and interview. The idea of using tests as selection method is to assess the personality and abilities of each candidate for the jobs. The personality test is to focus on the feelings, thoughts, and behavior of candidates as they relates to the type of enthusiasm and motivation employer is looking for in a candidate while the aptitude and ability test is to assess the intellectual performance of candidates. Interview method on the other hand, is a crucial preliminary part of recruiting process because it afford face-to-face meeting with candidates because it combines a detailed understanding of organizational requirements with a distinctive understanding of the responses, talents, qualifications, personality and character of prospective employee’s in order to make a final decision. Using interview and tests in the selection of candidate for the Operations Manager position will be most appropriate because it will afford the recruiter to be able to observe candidates attributes that will affect the job performance which include the abilities to communicate, reason and understand. This will also give the interviewer an opportunity to compare the strengths and weaknesses of each applicant. It is clear that to hire the best individual to fill a position it is important the analysis of the position be done and a written job description should be made to include the tasks, tools and knowledge, educational requirements, and the skills and abilities required to be successful at the job is needed in order to attract the best candidate. The recruiting method employed also is very vital in the process of hiring would also ensure that the best of the best candidates that applied for the job is eventually selected for the position. It is only by having a structured hiring process that an organization can compete and attract great minds in the labor market. References O*NET OnLine. (n.d.). O*NET OnLine. Retrieved from http://www.onetonline.org/ (http://www.onetonline.org/) Youssef, C. (2012). Human resource management. San Diego, CA: Bridgepoint Education.

The Action of Tiger Conservation

The Action of Tiger Conservation As the population of tiger in the world dwindles nowadays, everyone has the responsibility for the conservation of tiger especially tiger range countries. Over the past 100 years, tiger numbers have declined by 95 percent which leave only 3,200 and three sub-species have become extinct – with a fourth not seen in the wild for over 25 years (World Wild Fund for Nature [WWF] International, 2008). Since it is estimated that wild tiger number halved to 3,200, we can stop this decline if we act together now.In the countries where tiger population is facing extinction, government, conservation groups, and corporation have stepped many efforts to recover the threat of extinction. Government plays a vital role in taking steps to conserve population of tiger because without them a tiger conservation policy cannot be implemented. All of the governments throughout the species' ratige demonstrate greater resolve and lasting commitments to conserve tigers a nd their habitats, as well as to stop all trade in tiger products from wild and captive-bred sources (Dinerstein et al. , 2007).In Malaysia, the Department of Wildlife and National Parks Peninsular Malaysia which under Ministry of Natural Resources and Environment Government of Malaysia has introduced the National Tiger Action Plan for Malaysia in the year 2008. The aim of the Plan is to double the population of Malayan tigers from 500 to about 1,000 in the nation’s Central Forest Spine by 2020. This Plan identifies four objectives towards achieving following goal: 1. Secure the Central Forest Spine with strictly protected priority areas in landscapes connected with corridors. 2. Provide effective and long-term protection of tigers and their prey. . Promote and practice ecologically sound land-use, compatible with tiger conservation outside the priority areas. 4. Apply science in monitoring the efficacy of conservation actions and improving the knowledge of tiger ecology. (De partment of Wildlife and National Parks Peninsular Malaysia [DWNP], 2008). Furthermore, the vigilance of the Anti-Smuggling Unit officers and the Department of Wildlife and National Parks’ Wildlife Crime Unit prevented the smugglers from slipping their illicit haul through the Malaysia-Thailand border and into the illegal trade in tigers and their parts.Besides that, the law is being amended and other more stringent regulations are being finalized which allow for higher fines and longer jail sentences for poaching tigers. This is because as it stands, taking a tiger or any part of a tiger is an offense under the Protection of Wild Life Act 1972 which allows for a maximum fine of RM15,000 (USD4,000), a jail term of up to five years, or both. This is paltry compared to the fortune awaiting the smuggler when his illegal haul is finally sold (John ; Shepherd, 2009).According to the World Wild Fund for Nature (2008), India is home to the world’s largest population of tigers in the wild which is nearly to half of the world’s tigers or 1,400 of the 3,500 tigers. A major concerted conservation effort by the government known as Project Tiger. Project Tiger is a wildlife conservation movement initially spearheaded in India in 1972 by Indira Gandhi, the prime minister of the Republic of India from 1966 to 1977 to protect the Bengal Tigers.The project aims at tiger conservation in specially constituted tiger reserves representative of various biogeographical regions throughout India. Under the flagship Project Tiger program, the central government allocated a budget of USD17. 75 million to Indian tiger reserves during ninth five-year plan from 1997 to 2002 (Dinerstein et al. , 2007). The fundamental accomplishment has been the establishment of over 25 well-monitored tiger reserves in reclaimed land where human development is categorically forbidden.The program has been credited with tripling the number of wild Bengal tigers from roughly 1,200 in 1973 to over 3,500 in the 1990s. However, after that tiger conservation in India used to focus on an exhaustive, census-based attempt which known as tiger census to determine exact tiger numbers. A report was stated that the wild tiger population in India declined by 60% to approximately 1,411 by using tiger-census technique. It is noted in the report that the decrease of tiger population can be attributed directly to poaching.Now it has shifted to population sampling based on the mapping software known as Geographic Information Systems (GIS). In place of the tiger census, India’s Ministry of the Environment and Forests has launched a GIS-based program that monitors habitat. The new system uses a sample-based approach to estimate tiger populations and to evaluate whether tiger habitat is increasing, decreasing, or stable (Bobechko ; Stockton, 2004). Following the release of the report, the Indian government also pledged $153 million to further fund the Project Tiger initiative, se t-up a Tiger Protection Force to combat oachers, and fund the relocation of up to 200,000 villagers to minimise human-tiger interaction. Additionally, eight new tiger reserves in India are being set up. Indian officials successfully started a project to reintroduce the tigers into the Sariska Tiger Reserve. The Ranthambore National Park is often cited as a major success by Indian officials against poaching. On the other hand, India was seeking the support of World Bank and multilateral leader in highlighting efforts to keep alive India’s national emblem, the near-extinct wild tiger (Lamont, 2010).In Thailand, government of Thailand hosts world’s first inter-ministerial meeting on wild tiger conservation. The 1st Asian Ministerial Conference on Tiger Conservation will be held at the resort of Hua Hin, Thailand from January 27-30, hosted by the Royal Government of Thailand and co-organized by the World Bank, Save the Tiger Fund and other partners of the Global Tiger Init iative. All 13 tiger range countries were represented in Hua Hin. They include Bangladesh, Bhutan, Cambodia, China, India, Indonesia, Lao PDR, Malaysia, Myanmar, Nepal, Russia, Thailand, and Vietnam.It marks the first time that ministers from tiger range countries will come together to find ways to work together on tiger conservation. At the 1st Asia Ministerial Conference on Tiger Conservation, governments from the 13 tiger range countries (TRCs) showed unprecedented unanimity around the ambitious goal of total protection of critical tiger habitats and doubling the global number of wild tigers by 2022, the next Year of the Tiger. Thailand, the conference host, announced new commitments to improve and expand wildlife patrolling efforts.It was the first ever meeting of high-level representatives of the TRCs to discuss wild tiger conservation and signaled powerful convergence of political will, solidarity, and recognition of the urgency of the crisis facing the iconic symbol of Asiaâ €™s biodiversity. The meeting in Thailand was the latest concerted effort by governments and wildlife conservation experts set in motion by the Global Tiger Initiative (GTI) to date to consider local, national, and regional plans to address tiger conservation issues.Experts and practitioners of conservation in the TRCs continued discussions on best practices and adoption of policies embracing locally-targeted ‘tiger-friendly’ strategies in areas such as smart green infrastructure and landscape and park management, building on work from a conference on wildlife enforcement in Pattaya, Thailand last year, and the Kathmandu Global Tiger Workshop held in Nepal in October 2009 (Global Tiger Initiative, 2010). Thailand, the host government used the Hua Hin Ministerial meeting as a platform to announce new commitments, including expanding its Smart wildlife patrolling program in the Western Forest Complex.Thailand's Western Forest Complex – a 6,900 square mile (18,0 00 square kilometers) network of parks and wildlife reserves can potentially support some 2,000 tigers, making it one of the world's strongholds for these emblematic big cats, according to a new study by Thailand's Department of National Park, Wildlife, and Plant Conservation and the New York-based Wildlife Conservation Society. The Western Forest Complex currently supports an estimated 720 tigers. These tiger densities were lower than those reported by Wildlife Conservation Society scientists from some protected areas in India with similar habitat, but better enforcement.For example, tiger densities of as many as 12 tigers per 100 square kilometers were measured in India's Nagarahole, Bandipur and Kanha forests, as opposed to four tigers per 100 square kilometers in Thailand's Huai Kha Khaeng Wildlife Sanctuary. The Hua Hin Declaration was unanimously adopted by delegates at the ministerial meeting, reflecting minister-level agreement among the TRCs to redouble efforts on the groun d to halt the decline of tigers and assist in recovery of habitats (Wildlife Conservation Society, 2008).Where national governments supported in part by conservation groups, make a consistent and substantial commitments to tiger conservation, tiger do recover. Thus, conservation groups such as Malaysian Conservation Alliance of Tigers (MYCAT), World Wild Fund for Nature (WWF), and play a big part in taking steps to conserve population of tiger. Malaysian Conservation Alliance of Tigers is a joint programme of four non-governmental organization – the Malaysian Nature Society, WWF-Malaysia, TRAFFIC Southeast Asia, and Wildlife Conservation Society Malaysia Programme.MYCAT is established in 2003 because challenges to tiger conservation are multi-faceted and reaching solutions requires an integrated conservation approach. MYCAT was created to take a holistic approach to conservation by consolidating the resources and strength of the partners to produce a cohesive plan to save the tiger. MYCAT works in partnership with the Department of Wildlife and National Parks Peninsular Malaysia for integrated tiger conservation programme in Malaysia. MYCAT is the collaborative latform for the implementation of National Tiger Action Plan. MYCAT’s role is to increase communication and opportunities for collaboration among the partners whose tiger conservation priorities include habitat protection, human conflict resolution, law enforcement, monitoring of illegal trade, research, education, and public awareness. For example, MYCAT organized Race Against Time: Tiger Day at Zoo Negara, Kuala Lumpur on December 16, 2007. This nationwide awareness campaign is to reduce the incidence of people consuming tigers and tigers’ prey in all forms.Many people getting their hands dirty making plaster casts of tiger footprints, learning about the cruelty of snares, playing wildlife games and much more. Thousands took their first step in saving wild tigers by signing the pe tition for improved legislation. Furthermore, MYCAT had set up the 24-hour Tiger Crime Hotline at 019 356 4194 to encourage public reporting of possible crimes against and their prey. The need for a 24-hour hotline is clear: poachers and smugglers don’t just work between 9-5.The 24-hour Tiger Crime Hotline allows everyone to easily report suspected wildlife crimes or send report to [email  protected] net (Malaysian Nature Society, 2006). The World Wild Fund for Nature (WWF) is one of the largest international conservation groups. In this year, 2010, WWF has placed tigers at the top of their conservation priorities, fearing that the Chinese Year of the Tiger might hasten their extinction by spurring demand for the animal's body parts (Lamont ; WWF Global, 2010).Attaching top priority to remaining wild tiger populations around the world, WWF will witness the organization redoubling its efforts to preserve habitat and to give remaining species of wild tigers an earnest boost i n their struggle to remain viable. WWF has launched the â€Å"Tx2: Double or Nothing† tiger conservation campaign. WWF's Tx2 campaign aims to  put in place the necessary conditions to  double the wild tiger population by the next Year of the Tiger in 2022.The Tx2 campaign is all about setting the right conditions to enable our tiger population to double naturally in the wild. Monitoring of tiger populations, increasing patrol teams to reduce poaching threats and protecting tiger habitats are some of the ways to achieve this. Throughout 2010, WWF is focusing efforts on  securing emergency funds to halt poaching in the most critical tiger landscapes, securing political will and action to double wild tiger numbers, and protecting tiger habitat at an unprecedented scale, including clamping down hard on the illegal tiger trade.In addition, WWF outlined the current top 10 trouble spots for tigers in a first time interactive map that provides a unique overview of threats faced by wild tigers (WWF Global, 2010). Other than that, WWF-India strengthens patrolling capacity of Panna Tiger Reserve with vehicles. With the aim of strengthening tiger protection, WWF-India has supported Madhya Pradesh’s Panna Tiger Reserve with a four-wheeler and four motorcycles. The formal handover ceremony happened on Jan 26, 2010, the 60th anniversary of India becoming a republic.The vehicles are expected to strengthen the monitoring capacity of the staff of the tiger reserve and thereby deter poachers. They will help observe the tigers which were recently translocated here. In addition, they will be used to oversee the process of repopulation of Panna through future translocations (WWF-India, 2010). TRAFFIC, the wildlife trade monitoring network, is an international conservation group dedicated to ensure that trade in wild plants and animals are not threat to the conservation of nature.TRAFFIC is a joint programme of World Wide Fund for Nature (WWF) and the World Conse rvation Union (IUCN). TRAFFIC also works in close co-operation with the Secretariat of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). TRAFFIC has done many works to conserve tigers. TRAFFIC monitors wildlife markets in Asia and elsewhere by identifying any tiger parts being traded (there are many fake â€Å"tiger parts† in circulation) and informing the appropriate authorities of required action to curb such trade.TRAFFIC also works with enforcement authorities and governments to take action to protect Tigers. For example, TRAFFIC India recently provided metal detectors and training to help park guards detect the use of illegal metal snares in Tiger reserves. TRAFFIC is also developing a database to monitor all seizures and trade in tiger parts. It is being modeled on ETIS, a database that has proved successful for monitoring illegal ivory trade and ensuring effective action is taken to curtail it.TRAFFIC also helps to raise aware ness about the conservation plight of wild Tigers. Besides that, TRAFFIC are also committed to assisting the Global Tiger Forum (GTF) and tiger range states with any technical assistance necessary to help the GTF fulfill its full potential as a significant global force for tiger conservation (TRAFFIC, 2008). On the other hand, the continuous decline in wild tiger populations worldwide which adversely impact both the biodiversity system and national heritage have also led to corporation heightening tiger conservation efforts globally.Thus, corporation also can play a role in taking steps to conserve the population of tiger. In Malaysia, the country's leading financial services group, Maybank which bears the face of the Malayan tiger as its iconic emblem, is taking action by entering into a two-year partnership with the Malaysian Conservation Alliance for Tigers (MYCAT) in an effort to bring the plight of the Malayan tiger to the forefront. Maybank will be contributing RM1 million tow ards a dedicated outreach and research programme being spearheaded by MYCAT.While Maybank has been involved in supporting tigers in Malaysia's zoos, the rapidly declining tiger populations worldwide and appalling rate of poaching of tigers in our country have led us to take firmer action this time around towards the conservation of wild tigers as part of our golden jubilee corporate responsibility activities. As a result, Maybank decided to provide funds that will be used mainly by scientists to conduct research that aims to gather data that will help us conserve the fast-declining Malayan tiger from extinction.The Maybank & MYCAT alliance will also focus on raising public awareness among our rural and urban communities, and providing enforcement support to the authorities by assisting in collecting accurate, real-time information on wildlife crimes (Low, 2010). As a corporation, Maybank view this as an ideal opportunity to encourage our employees and the communities we operate in t o learn more about the importance of biodiversity balance and the role conservation efforts can play in protecting our Malayan tiger, a national heritage.This partnership also serves to remind people that nature is not just a commodity to be extracted or taken for granted, and if we are to progress, it must be with sustainability in mind. The project funded by Maybank will go towards supporting MYCAT in implementing the National Tiger Action Plan 2008-2020 – specifically research that aims to enhance the sustainability of the population of tigers and their preys by securing a safe dispersal tiger corridor at Sungai Yu, the last forest linkage between the Main Range and Taman Negara in Pahang along the Gua Musang-Kuala Lipis trunk road.Agricultural expansion along the road has created a forest bottleneck and there is only about a 10km stretch of forest left connecting these environmentally sensitive areas. The research will determine the response of wildlife to the past develo pment and current landuse patterns and establish benchmark data for future management. It will also estimate the tiger density in western Taman Negara and compare it to that of ten years go. Maybank's support will allow the public and policy makers to be informed of practical solutions based on careful research.Maybank employees will also have the opportunity to participate in the outreach programme as volunteers. Among the year-long activities planned with MYCAT are roadshows mainly at night markets and conservation education programmes in schools to create awareness among key communities in the country (Maybank, 2010). Nokia India, the leading mobile communications company in partnership with WWF-India, one of the largest conservation organizations in the country to save the tiger.Globally, Nokia’s environmental strategy is to drive the use of safe substances and materials in products, improve the energy efficiency of products and create effective take-back and recycling pr ograms. Energy efficiency and climate strategy are other important areas of continuous performance improvement by Nokia. Nokia has been involved in several conservation initiatives with the WWF Global Network. Nokia is extending this global vision to focus on local environment through its partnership with WWF by extend the relationship with WWF-India through Nokia in India.This is an important step in bringing corporate institutional support for conservation, significantly tiger conservation in India. This is also an important beginning at this critical time for conservation in our India. In July 27, 2008, Nokia India unveiled the ‘Tiger Wall of Hope’ in New Delhi as part of their support initiative for the Tiger Conservation programme of WWF India. The ‘Tiger Wall of Hope’ that has been created out of original pugmarks embedded in Plaster of Paris encased in acrylic are a grim reminder of the critical numbers of tigers left in the wild.As part of the assoc iation, Nokia and WWF-India will work towards providing education to the villagers for sustainable development, increasing awareness on tiger conservation, and identifying alternative livelihood programmes for the villagers around National Parks, specifically the Ranthambore National Park. Furthermore, Nokia will work with WWF in the following areas around Ranthambore to strengthen the existing community institutions and development of further institutions of the community to facilitate community empowerment, to provide education for sustainable development and ommunication outreach to the school teachers and students, villagers-including men and women, civil society communities around the Park and the forest personnel, and to strengthen sustainable and alternative livelihood programmes, to link them with existing schemes of other line departments of the Government of Rajasthan. In addition, Nokia has a robust community involvement program in Sriperumbudur, Chennai around its manufa cturing facility that has contributed immensely in improving the socio-economic fabric of the region and its employees.It is a matter of great privilege for Nokia India to be associated with WWF for the cause of tiger conservation that needs immediate intervention. This endeavor for tiger conservation is an extension of our commitment towards creating a positive impact on the society beyond Nokia’s technology, products, and services. (WWF-India, 2008) While the tiger as a wild species will most likely not go extinct within the next half century, its current trajectory is catastrophic.If this trend continues, the current range will shrink even further, and wild populations will disappear from many more places, or dwindle to the point of ecological extinction, in which their numbers are too few to play their role as top predator in the ecosystem. Leaving room for wide-ranging mammals such as tigers is vital and must become part of an effort to incorporate wildlife conservation into national and regional development agendas. Over the decades, we have realized that this problem is transnational and that science, economics, culture, public policy, and international dialogue all bear on preserving the tiger and its habitat.Conserving tigers, tiger habitat, and the natural capital they encompass must be part of the calculus that will continue to fuel Asia's growing prosperity (Dinerstein et al. , 2007). According to George Schaller, â€Å"Future generations would be truly saddened that this century had so little foresight, so little compassion, such lack of generosity of spirit for the future that it would eliminate one of the most beautiful and dramatic animals that the world has ever seen. † (DWNP, 2008)